Supporting Liashko were two new deputy CEO appointments, Anna Motruk the Chief Financial Officer, and Evgen Belousov, the Chief Revenue Officer. These changes did not last long though, as in the spring of 2022, the company decided to make Liashko sole Parimatch CEO, with Syrotian opting to take on a Supervisory Board role. This reshuffle saw co-owner Sergey Portnov step back from his CEO role and switch to being the Chairman of the board. I look forward to telling you more alongside Giorgio Ricci from Juventus and perhaps a special guest, during our virtual press conference in October.”Ī virtual press conference will take place at the beginning of October to discover more about the partnership.In 2021, Parimatch Tech carried out some fresh structural changes to its leadership team, including a new joint CEO-leadership approach consisting of Maksym Liashko and Roman Syrotian. Parimatch CEO Sergey Portnov also added: “Both Parimatch and Juventus have ambitions to be the ultimate champions in our respective games, providing great entertainment to millions of fans the world over. “We will work together globally, but exclusively outside Italy and South East Asia, supporting the partner's international growth path by leveraging the mutual desire to address an increasingly broad audience." For example, we will see the brand appear on TV abroad thanks to the new digital overlay that will be fitted to the Allianz Stadium LED system starting from the first league match. Giorgio Ricci, Chief Revenue Officer of Juventus, spoke of his pleasure in securing the partnership: “We are pleased to announce the partnership with Parimatch, a partner with whom we share the constant search for new technological solutions. Such digital activations will be visible on television screens across the world, and on the LED system within the Allianz Stadium. This unique partnership will allow for Juventus and Parimatch to reach fans around the globe, through the creation of unique entertainment experiences that will not only resonate with the audience but inspire. Parimatch, through its digital-first mindset, merges technology, business, and sport to deliver seamless entertainment powered by innovation, all while ensuring quality customer experience. Juventus has officially joined forces with Parimatch, a global technology and betting company, in what is an exciting fusion between a forward-thinking approach and digital dynamism.
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